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majority acquisition · England · EFL League One

Ipswich Town FC

Gamechanger 20 Ltd (ORG / Bright Path Sports Partners) acquisition · 7 Apr 2021

Buyer
Gamechanger 20 Ltd (ORG / Bright Path Sports Partners)
Seller
Marcus Evans Limited / ME Group)
Stake acquired
90%
Control
Yes
Reported consideration
~€40m
Implied equity value
—
League
EFL League One
Country
England
Confidence
MEDIUM

Buyer profile: Bright Path Sports Partners: clubs owned, where they buy next

Transaction overview

Gamechanger 20 Ltd (ORG / Bright Path Sports Partners) acquired a 90% majority stake in Ipswich Town FC from Marcus Evans Limited / ME Group), announced 7 Apr 2021, closing 13 Apr 2021.

Reported consideration was ~€40m. €95.9m of debt was assumed or restructured.

Nearest pre-acquisition revenue was €10.6m (FY 2019/20 (year ended 30 June 2020)).

Announced
7 Apr 2021
Closed
13 Apr 2021
Stake after transaction
90%
Status
completed
Valuation

Reported consideration

What the buyer reportedly paid for the stake

REPORTED

Implied 100% equity value

Calculated: consideration ÷ stake acquired

UNAVAILABLE

Reported club valuation

UNAVAILABLE

Enterprise value

Only shown when debt/cash near the transaction date is established

UNAVAILABLE

Debt assumed / restructured

REPORTED

Primary capital injection

UNAVAILABLE

Total announced investment commitment

Commitments are not purchase price and not valuation

UNAVAILABLE
Club at acquisition

Nearest pre-acquisition financial year: 2019/20 (year ended 30 June 2020)

Revenue

FILED

Wages

FILED

EBITDA

UNAVAILABLE

Net debt

REPORTED

Net income

UNAVAILABLE
Analyst noteWhat is known, what is uncertain, and how figures were derived

Gamechanger 20 Ltd — a newco roughly 90%-owned by ORG Portfolio Management, a US investment manager deploying capital sourced from Arizona public-sector pension funds — acquired control of Ipswich Town FC from long-time owner Marcus Evans, completing in April 2021 while the club was in EFL League One (third tier). The remaining ~10% of Gamechanger 20 was split between Evans (5%, retained rather than fully cashed out) and a 'Three Lions' group of Brett Johnson, Berke Bakay and Mark Detmer (co-owners of USL's Phoenix Rising FC); Ed Schwartz is also linked to the group in club/media coverage.

Sources (10)
  1. n.d. — “Legal advisor page (Gateley acted for the buyer) confirming Gamechanger 20 Limited acquired Ipswich Town Football Club Company Limited from Marcus Evans Worldwide Holdings (IOM) Limited, dated 13 April 2021, with Evans retaining a 5% investment in the buyer and Mike O'Leary appointed Chairman; ORG Portfolio Management cited as principal financier.”

  2. 2021-04-08 — “Details ORG Portfolio Management's ownership of 90% of Gamechanger 20, sourcing of capital from Arizona public pension funds, and involvement of Brett Johnson, Berke Bakay and Mark Detmer (Phoenix Rising co-owners).”

  3. 2021-04-08 — “Reports ~£40m purchase price for Evans' equity, plus a payment for property and purchase of some debt owed to the ME Group; sets out ownership split ORG 90% / Three Lions 5% / Evans 5% within Gamechanger 20, and ~10% of the football club company retained by existing ITFC PLC minority shareholders.”

  4. 2021-04-08 — “Confirms Gamechanger 20 Ltd acquired 'close to 90%' of Ipswich Town, with the remaining ~10% held by existing Ipswich Town PLC shareholders who pre-dated Evans' 2007 purchase; new owners obliged to offer to buy out those legacy shareholders.”

  5. 2021-04-07 — “Official club news page headlined 'Ipswich Town under new ownership', dated 7 April 2021, confirming the change of ownership announcement date (full statement text not fully accessible via fetch, but headline/date confirmed).”

  6. 2021-04 — “Reports on filed accounts for year ended 30 June 2020: turnover down from £18m to £10.6m; wages down from £19.2m to £12.9m; ~£95,877,000 of intercompany/shareholder loans waived or settled around the ownership change, with ~£21m repaid by new owners; total pre-restructuring debts of ~£117m.”

  7. 2024-03 — “Reports Bright Path Sports Partners invested up to £105m for a reported ~40% stake in March 2024, diluting ORG's holding to ~50% and reducing Marcus Evans' residual stake to roughly 1%; Evans subsequently sold his remaining shares in 2025. Not independently fetched/verified in this session — flagged as unverified secondary reporting; corroborated in substance by WebSearch summaries of EADT coverage.”

  8. 2021-07-01 — “"The club's overall debt had risen to £116.93 million with almost all of that owned to other Evans companies in loans." ... accounts: "In total, loans and other amounts due to group companies of £95,877,000 at the balance sheet date have been waived or settled on the Group's behalf."”

  9. 2021-07-01 — “"the club's debts ... had reached the £117m mark" ... O'Leary: "We have repaid, approximately, £21m of debt. Marcus has waived the balance of all other debts ... There's £400k of debt that remains"”

  10. 2026-09-05 — “Balance-sheet series: Cash Jun 2020 £19,000; Loans (long-term) Jun 2020 £53,860,000; Bank Loans nil.”

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