FBDFootball Business DeskFootball intelligence workspace
Menu
expansion franchise · United States · NWSL

Bay FC

Sixth Street (majority) with Brandi Chastain, Aly Wagner, Danielle Slaton, Leslie Osborne; Sheryl Sandberg strategic investor acquisition · 4 Apr 2023

Buyer
Sixth Street (majority) with Brandi Chastain, Aly Wagner, Danielle Slaton, Leslie Osborne; Sheryl Sandberg strategic investor
Seller
National Women's Soccer League
Stake acquired
100%
Control
Yes
Reported consideration
€49m
Implied equity value
—
League
NWSL
Country
United States
Confidence
MEDIUM

Buyer profile: Sixth Street / Bay Collective: clubs owned, where they buy next

Transaction overview

Sixth Street (majority) with Brandi Chastain, Aly Wagner, Danielle Slaton, Leslie Osborne; Sheryl Sandberg strategic investor acquired 100% of Bay FC from National Women's Soccer League, announced 4 Apr 2023.

Reported consideration was €49m. ~€29.6m of new capital went into the club. A further €116m was announced as an investment commitment.

Announced
4 Apr 2023
Closed
4 Apr 2023
Stake after transaction
100%
Status
completed
Valuation

Reported consideration

What the buyer reportedly paid for the stake

REPORTED

Implied 100% equity value

Calculated: consideration ÷ stake acquired

UNAVAILABLE

Reported club valuation

UNAVAILABLE

Enterprise value

Only shown when debt/cash near the transaction date is established

UNAVAILABLE

Debt assumed / restructured

UNAVAILABLE

Primary capital injection

REPORTED

Total announced investment commitment

Commitments are not purchase price and not valuation

REPORTED
Club at acquisition

Revenue

UNAVAILABLE

Wages

UNAVAILABLE

EBITDA

UNAVAILABLE

Net debt

UNAVAILABLE

Net income

UNAVAILABLE
Analyst noteWhat is known, what is uncertain, and how figures were derived

NWSL awarded team #14 to the Sixth Street-led Bay Area group on 4 Apr 2023; the $53m expansion fee (league record at the time, vs ~$2-5m fees in 2020-21) is reported by Sportico, SBJ and FOS, not confirmed by the league. The $125m headline is a total commitment (fee + facility + working capital), not a valuation. Sixth Street's exact stake and the valuation at which co-investors entered are undisclosed.

Institutional PE control of a franchise is permitted in NWSL, unlike several US men's leagues. No pre-transaction financials exist. FX: USD→EUR 0.925. Franchise-model caveat: MLS/NWSL/Liga MX values are closed-league franchise prices (no relegation risk, league-controlled entry, single-entity revenue sharing in MLS) and are NOT comparable to European open-pyramid club prices, where sporting risk and player-trading economics drive value.

Sources (4)
  1. 2023-04-04 — “NWSL awarded expansion rights for team #14 to a Bay Area group; majority investor Sixth Street; begins play 2024; fee not stated.”

  2. 2023-04-04 — “League-record $53 million expansion fee; plan to invest $125 million at the start incl. fee, ~$40m practice facility and ~$32m balance sheet; Boston group to pay the same $53m.”

  3. 2023-04-04 — “Expansion fee of $53M, part of an overall $125M commitment from Sixth Street.”

  4. 2023-04-04 — “Expansion fee was $53 million per source — more than 10x the fee paid for Kansas City Current.”

Club Deals Radar