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majority acquisition · France · Ligue 1

RC Strasbourg Alsace

Todd Boehly / Clearlake Capital-led consortium (BlueCo) acquisition · 22 Jun 2023

Buyer
Todd Boehly / Clearlake Capital-led consortium (BlueCo)
Seller
Marc Keller and a group of local/regional investors
Stake acquired
100.0%
Control
Yes
Reported consideration
~€75m
Implied equity value
—
League
Ligue 1
Country
France
Confidence
MEDIUM
Transaction overview

Todd Boehly / Clearlake Capital-led consortium (BlueCo) acquired a 100.0% majority stake in RC Strasbourg Alsace from Marc Keller and a group of local/regional investors, announced 22 Jun 2023, closing 1 Jul 2023.

Reported consideration was ~€75m. ~€39.5m of new capital went into the club.

Nearest pre-acquisition revenue was €62.1m (FY 2022/23).

Announced
22 Jun 2023
Closed
1 Jul 2023
Stake after transaction
100.0%
Status
completed
Valuation

Reported consideration

What the buyer reportedly paid for the stake

REPORTED

Implied 100% equity value

Calculated: consideration ÷ stake acquired

UNAVAILABLE

Reported club valuation

UNAVAILABLE

Enterprise value

Only shown when debt/cash near the transaction date is established

UNAVAILABLE

Debt assumed / restructured

UNAVAILABLE

Primary capital injection

REPORTED

Total announced investment commitment

Commitments are not purchase price and not valuation

UNDISCLOSED
Club at acquisition

Nearest pre-acquisition financial year: 2022/23

Revenue

FILED

Wages

FILED

EBITDA

UNAVAILABLE

Net debt

CALCULATED

Net income

FILED
Analyst noteWhat is known, what is uncertain, and how figures were derived

BlueCo — the Boehly/Clearlake-led consortium that bought Chelsea FC in May 2022 — announced on 22 June 2023 that it had agreed to take near-total control (~99.97%, per Sportcal) of RC Strasbourg Alsace from president Marc Keller (previously ~27% owner) and a group of regional investors, with the deal closing around 1 July 2023. This was BlueCo's first move into multi-club ownership and is structured through a French local vehicle, BlueCo Alsace, sitting under the same ultimate ownership group (BlueCo 22 Limited, UK) that holds Chelsea — i.e., Strasbourg and Chelsea are sister clubs under common control, which is precisely the multi-club scenario UEFA's ownership/integrity rules (and FIFA's related rules on player transfers between commonly-owned clubs) are designed to police; both clubs qualifying for the same UEFA competition in the same season would trigger those rules, though that scenario had not yet materialized as of the deal date.

Sources (13)
  1. 2023-06-22 — “Club statement confirming BlueCo (the consortium that purchased Chelsea FC in May 2022) as new majority shareholder; Marc Keller remains President with his current management team; no price disclosed.”

  2. n.d. — “BLUECO 22 LIMITED, incorporated 2 March 2022, registered office Stamford Bridge, Fulham Road, London SW6 1HS — the UK holding vehicle for the Boehly/Clearlake Chelsea ownership group.”

  3. 2023-06-23 — “BlueCo is paying €75 million ($81 million) for close to 100% ownership of RC Strasbourg; Marc Keller, who previously held a 27% stake, stays on as president; deal confirmed 22 June 2023.”

  4. 2023-10-02 · fr — “Citing Sportune, reports actual purchase price was closer to €45m rather than the initially reported €75m; stake acquired 99.7%; Keller retained ~0.3%; club share capital raised from €335,500 to €1,334,000.”

  5. 2024-01-01 · fr — “2022/23 season revenue breakdown: TV rights €18m, sponsorship €15m, matchday €8m, other commercial ~€20m, total ~€62m; notes structural deficit pre-BlueCo forced player sales to balance books.”

  6. n.d. — “Describes BlueCo consortium (Boehly, Clearlake's Eghbali, Mark Walter, Hansjörg Wyss) owning both Chelsea and Strasbourg; Strasbourg ultras protested multi-club model as 'destructive logic' turning the club into an interchangeable part of a global portfolio; notes FIFA does not scrutinize fair-market-value transfers within multi-club structures while the Premier League does.”

  7. n.d. — “Between 2022/23 and 2023/24 revenues stayed roughly stable while costs rose 24%, producing a €14.2m post-tax loss in 2023/24; squad market value rose 216% (€85.5m to €270.2m) post-acquisition; ten Chelsea players moved to Strasbourg (7 loans, 2 permanent) after the takeover.”

  8. n.d. — “Reports BlueCo/BlueCo Alsace provided ~€39.5m in direct advances/equity changes over 18 months plus ~€125m on transfers across three windows; Keller became Chairman of the Board of BlueCo Alsace; local entity BlueCo Alsace relocated from Paris to Strasbourg in June 2024.”

  9. 2023-06-22 · fr — “"Patron de Strasbourg depuis 2012, Marc Keller a trouvé un accord avec le consortium américain BlueCo, qui devient seul propriétaire du RCSA. Celui qui reste à la présidence du club explique que cela doit permettre au Racing de continuer sa progression."”

  10. 2024-04-25 — “RC STRASBOURG ALSACE — SAS + ASSOCIATION — Broadcasting rights 17 902 / Sponsors-Advertising 15 224 / Gate receipts 8 315 / Other income 20 622 / TOTAL NON-TRANSFER EARNINGS 62 063 / Total payroll 45 083 / OPERATING RESULT (LOSS) -14 059 / PROFIT (LOSS) FROM TRANSFERS 13 543 / NET PROFIT (LOSS) -3 000 / Net equity 7 063 / Financial debts 9 154 / Cash 6 974 (K€, 2022-2023 season)”

  11. 2024-04-25 · fr — “'le chiffre d'affaires de l'opérationnel (hors trading) a lui aussi progressé de 57,5 millions à 62,1 millions d'euros ... déficit de 3 millions d'euros net, d'après ... la DNCG ... masse salariale ... de 37 millions d'euros en 2022 à 45 millions d'euros'”

  12. 2023-04-21 · fr — “RC STRASBOURG ALSACE — SAS + ASSOCIATION — TOTAL PRODUITS HORS MUTATION 57 472 / RÉSULTAT NET 2 102 — BILAN CUMULÉ (K€): Créances sur mutations de joueurs 5 175 / Disponibilités et V.M.P. 19 046 / Situation nette 10 063 / Comptes courants d'actionnaires 0 / Dettes financières 12 140 / Dettes sur mutations de joueurs 10 024. (Mirror of the LFP publication 'Comptes individuels des clubs 2021/22'; the lfp.fr URL currently returns an HTML page instead of the PDF.)”

  13. 2024-04-01 — “RC STRASBOURG ALSACE — SAS + ASSOCIATION — BALANCE SHEET (K€): Intangible assets: transfer fees 11 804 / Receivables on player transfers 7 740 / Cash and marketable securities 6 974 / TOTAL ASSETS 40 153 / Net equity 7 063 / Shareholder current accounts 0 / Provisions 3 318 / Financial debts 9 154 / Debts on player transfers 4 107 / Other debts 16 510 / NET PROFIT (LOSS) -3 000”

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